Lift tickets at the Telluride Ski Area will now cost visitors $92 per day! While there are certainly deals to be had on multiple day passes and via online purchases, this marks a new high (or should I say "low") point for skiing at Telluride.
Not only does this price out many locals and regional folks who would like to ski or snowboard at the ski area, it also smacks of elitism in so far as creating a barrier to utilize what is essentially National Forest lands.
When and where will it stop?
It's possible this coming winter season at Telluride will prove to be costly for both visitors and Telski (Telluride Ski and Golf Company): the ski company may actually suffer tremendously if the economy remains unstable and tourists don't have much in the way of discretionary income ... resulting in a significant decline in skiers. Accorinding to current data, bookings at loding establishments are already down 20% from last season ... and there's still plenty of options to book rooms over the holidays (a bellweather of sorts).
Telski has also recently invested a lot of cash into a new lift -- Revelation Bowl -- as well as two new on mountain dining options ... which probably puts them in a position of needing cash flow. Season passes were raised by 20%, up to $1,200 (early bird). On the other side of the equation, retro-bonuses for Telski employees were unexpectedly axed at the end of last season. So, maybe they'll have sufficient cash to cover the shortfall.
Nonetheless, it'll certainly be interesting to see how things pan out.
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